Below is a summary of the latest happenings in the search engine world, as reported by Search Engine Land and other sources from the web.
From Search Engine Land
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Google Begins Mobile-First Indexing, Using Mobile Content for All Search Rankings
Nov 4, 2016 by Barry Schwartz
While labeled an ‘experiment,’ this marks Google’s initial step toward prioritizing mobile content over desktop content for search rankings. -
Meet a Landy Award Winner: Noble Studios Drives Traffic to Tahoe South to Win Best SEO Initiative for Small Business
Nov 4, 2016 by Amy Gesenhues
Noble Studios introduced a fresh approach to blogging and content creation for Tahoe South, leading to a 134% increase in mobile site traffic. -
Successful SEO Programs Require Content That Supports the Entire Buy Cycle
Nov 4, 2016 by Joe Goers
Joe Goers argues that many websites overly focus on the bottom of the funnel, negatively impacting their SEO success. -
Search in Pics: SEO Halloween, Google Bomb, Burger & Basketball
Nov 4, 2016 by Barry Schwartz
A visual roundup of the latest images from the search engine industry, showcasing food, activities, meetings, events, and more at various companies. -
Google Tests a ‘Back to Top’ Button in the Mobile Search Interface
Nov 4, 2016 by Barry Schwartz
Google is testing a new feature that lets mobile users quickly jump back to the top of the search results page. -
Walter Cronkite Google Doodle Marks 100th Birthday of America’s Favorite Journalist
Nov 4, 2016 by Amy Gesenhues
Honoring Walter Cronkite, often called ‘the most trusted man in America,’ for his impactful career in journalism. - Get the Most From Your Social Media Campaigns This Holiday Shopping Season
Nov 4, 2016 by Digital Marketing Depot
Insights on optimizing social media campaigns during the holiday season to boost revenue, including consumer engagement on Facebook, Instagram, and Twitter.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing
- A successful SEO program starts with the right budget
- How Twitter is stripping ads & engagement options off publisher content
- Facebook will try selling ads on TV screens next week
- Authentic storytelling: 5 rules for the new frontier of marketing
- Urban Airship now sends its notifications to any device, not just smartphones or tablets
- 3 techniques to boost holiday CLV with advanced segmentation
Search News From Around The Web
Industry
- Here’s to more HTTPS on the web!, Google Online Security Blog
Local & Maps
- 5 Android navigation apps for those who are sick of Google Maps, CNET
Link Building
- Five Strategies to Become a Link Building Rock Star, Search Engine Journal
SEO
- Google’s Sitelinks Demotion Tool Didn’t Work For 6 Months Prior To Removal, Search Engine Roundtable
- Google: Having Rich Snippets Doesn’t Mean All Algorithms Think Your Site Is Quality, Search Engine Roundtable
- How Can Small Businesses/Websites Compete with Big Players in SEO? – Whiteboard Friday, Moz
SEM / Paid Search
- Google AdWords Enables Automated Ad Extensions Disabling, Search Engine Roundtable
Search Marketing
- Video: Google Snippets, Mobile Index, Site Quality, Yandex & AdWords, Search Engine Roundtable
